2010
- December
2013
Create competitive analysis
Qualitative market research
Competitive market intelligence to establish positioning, messaging and driving strategy
Responsible for analyzing market share, profitability, and other key metrics for senior executives
Track product life cycle development, and support product launch
Develop business revenue model to forecast revenue trend
Pricing analysis of competition for new product launch
Marketing Manager
Aizyc Technology
July
2009
- November
2010
• Go-To-Marketing plan for Product launch and Services across the globe and implement, using right marketing mix
• TAM/SAM/ROI assessment for USB3.0 and SDXC semiconductor IP through secondary research
• Market study done on standards - USB 3.0 and SDXC to prepare MRD for semiconductor IP
• Plan and implement digital advertising strategy for new product launch (IPs), increasing the visibility of the company on digital/online Media
• Competitive analysis, Partnership and strategic alliances
• Publishing white papers, press releases, marketing collaterals, case studies, newsletters
• New business development – identifying the right prospect, making the sales pitch,understanding the clients requirements, Pricing and Negotiation, Responding to RFQ and managing PO
